Creating products and services, designing and launching brands, and developing consumer experiences for over 16 years.

Rachel Kobetz is Head of Studio, New Product UX at Amazon's Human-Centered Design Group. She leads a team of designers, technologists, and researchers defining Amazon's next big thing. 

Rachel joins Amazon with 16+ years experience, ranging from product innovation and service design, to next generation digital interfaces and consumer experiences at the intersection of the physical and digital. A hands-on creative leader with entrepreneurial energy, she guides teams through all phases of product development — from design research and early concepts to product definition, incubation, production, and launch. She has a strong point of view on how User Experience should function in a product organization, influencing new processes and ways of working — all with the goal of breakthrough ideas and better work.

Prior to joining Amazon, Rachel was Senior Director, UX at Samsung Research America’s Mobile Innovation Lab where she led a multi-disciplinary team responsible for end-to-end consumer experiences for flagship devices and early product concept and incubation. At Samsung, she helped lead the evolution and growth of the team from an incubation lab to advanced product organization — championing cohesion and excellence in UX design, and consistently delivering elegant consumer experiences that gained top-level visibility for the lab within the global organization.

Rachel has built and lead design teams, as well as mentored those taking the user experience career path. Her past industry experience includes both startups and design agencies, working across lifestyle and luxury, fashion, music, financial, consumer electronics, and mobile.

Rachel's skill sets rely on an exceptional understanding of interaction/visual/motion design, research, strategy, and branding — she sees UX as the combination of these into one discipline. She’s extremely passionate about the integration of user-centered innovation, technical insight, and systems thinking into a design-driven product development process, and sees this as the best way to create meaningful products that resonate with users and improve their lives.

Specialties: End-to-End User Experience Design, Product Incubation, Creative Direction, Design Research, Cross-Disciplinary Leadership, Storytelling, Human-Centered Design, Prototyping, User Research, Interaction Design, Visual Design, Brand Strategy.

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