Experience-led Transformation

Experience-led Transformation

Experience-led Transformation

Experience-led Transformation

Experience-led Transformation

Design leadership and operations, building world-class organizations that integrate human-centered design to drive product innovation and customer-centric culture.

Experience strategy and design across digital and physical. Design leadership and operations, building world-class organizations that integrate human-centered design to drive product and service innovation.

Experience strategy and design across digital and physical. Design leadership and operations, building world-class organizations that integrate human-centered design to drive product and service innovation.

Experience strategy and design across digital and physical. Design leadership and operations, building world-class organizations that integrate human-centered design to drive product and service innovation.

Innovation isn’t an idea problem.
It's everything else that gets in the way.

Innovation isn’t
an idea problem.
It's everything else
that gets in the way.

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“A human-centered design methodology offers the best way to truly understand customers and develop solutions that meet their needs — solving real problems and delivering experiences that resonate in market. However, it’s just one part of the whole. In order to be successful, this approach needs to be customized according to your company culture and DNA.”

“A human-centered design methodology offers the best way to truly understand customers and develop solutions that meet their needs — solving real problems and delivering experiences that resonate in market. However, it’s just one part of the whole. In order to be successful, this approach needs to be customized according to your company culture and DNA.”

“A human-centered design methodology offers the best way to truly understand customers and develop solutions that meet their needs — solving real problems and delivering experiences that resonate in market. However, it’s just one part of the whole. In order to be successful, this approach needs to be customized according to your company culture and DNA.”

Transforming User Ex
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Senior Design executive with proven expertise driving the vision, strategy, and implementation of customer experiences and organizational transformation for Fortune 50 companies. I shape product cultures that connect people and make technology more human. 

I thrive in highly complex, ambiguous environments, including Research and Development (R&D), innovation labs, and advanced product organizations. Industries that are ripe for disruption or pioneering to define what’s next. Using a combination of design thinking and business strategy when approaching challenges, I leverage emerging technology and experience design to define the future — and move Design into areas well beyond solving product problems.

As Head of Design at Bank of America, I lead the company’s Experience Design organization, driving the end-to-end transformation of core product and service experiences, and spearheading customer-centric culture change and innovation. An executive design leader with entrepreneurial energy, I guide with vision and drive new standards of excellence at scale through influence, leadership, and recognized expertise — raising the impact of Design as a strategic asset, defining new ways of working, and promoting a high bar of craft and quality across the enterprise.

Prior to joining BofA, I was Head of Studio, New Product UX at Amazon's Human-Centered Design Group, where I led a team of designers, technologists, and researchers defining Amazon's next big thing. At Amazon, I worked across a spectrum of spaces blending hardware, software, services, and brand experiences. Previously, I was Senior Director of UX at Samsung’s Mobile Innovation Lab, where I led a multi-disciplinary group responsible for end-to-end experiences for flagship devices and early product/service concepts. There I helped lead the team evolution from incubation lab to advanced product org — championing UX excellence and delivering elegant consumer experiences that gained top-level visibility across the global org and industry.

I’m passionate about the integration of user-centered innovation, technical insight, and systems thinking into a design-driven product development process and see this as the best way to create meaningful products that resonate with customers and improve their lives.

 

 

 

Senior Design executive with proven expertise driving the vision, strategy, and implementation of customer experiences and organizational transformation for Fortune 50 companies. I shape product cultures that connect people and make technology more human.

I thrive in highly complex, ambiguous environments, including Research and Development (R&D), innovation labs, and advanced product organizations. Industries that are ripe for disruption or pioneering to define what’s next. Using a combination of design thinking and business strategy when approaching challenges, I leverage emerging technology and experience design to define the future — and move Design into areas well beyond solving product problems.

As Head of Design at Bank of America, I lead the company’s Experience Design organization, driving the end-to-end transformation of core product and service experiences, and spearheading customer-centric culture change and innovation. An executive design leader with entrepreneurial energy, I guide with vision and drive new standards of excellence at scale through influence, leadership, and recognized expertise — raising the impact of Design as a strategic asset, driving customer-centric innovation, defining new ways of working, and promoting a high bar of craft and quality across the enterprise.

Prior to joining BofA, I was Head of Studio, New Product UX at Amazon's Human-Centered Design Group, where I led a team of designers, technologists, and researchers defining Amazon's next big thing. At Amazon, I worked across a spectrum of spaces blending hardware, software, services, and brand experiences. Previously, I was Senior Director of UX at Samsung’s Mobile Innovation Lab, where I led a multi-disciplinary group responsible for end-to-end experiences for flagship devices and early product/service concepts. There I helped lead the team evolution from incubation lab to advanced product org — championing UX excellence and delivering elegant consumer experiences that gained top-level visibility across the global org and industry.

I’m passionate about the integration of user-centered innovation, technical insight, and systems thinking into a design-driven product development process and see this as the best way to create meaningful products that resonate with customers and improve their lives.

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