Experience strategy and design across digital and physical. Design leadership and operations, building world-class organizations that integrate human-centered design to drive product and service innovation.

Experience strategy and design across digital and physical. Design leadership and operations, building world-class organizations that integrate human-centered design to drive product and service innovation.

Experience strategy and design across digital and physical. Design leadership and operations, building world-class organizations that integrate human-centered design to drive product and service innovation.

Experience strategy and design across digital and physical. Design leadership and operations, building world-class organizations that integrate human-centered design to drive product and service innovation.

Innovation isn’t an idea problem.
It's everything else that gets in the way.

Innovation isn’t
an idea problem.
It's everything else
that gets in the way.

leading_innovation
forrester_cxsf2019

“A human-centered design methodology offers the best way to truly understand customers and develop solutions that meet their needs — solving real problems and delivering experiences that resonate in market. However, it’s just one part of the whole. In order to be successful, this approach needs to be customized according to your company culture and DNA.”

“A human-centered design methodology offers the best way to truly understand customers and develop solutions that meet their needs — solving real problems and delivering experiences that resonate in market. However, it’s just one part of the whole. In order to be successful, this approach needs to be customized according to your company culture and DNA.”

“A human-centered design methodology offers the best way to truly understand customers and develop solutions that meet their needs — solving real problems and delivering experiences that resonate in market. However, it’s just one part of the whole. In order to be successful, this approach needs to be customized according to your company culture and DNA.”

Transforming User Ex
BI_dark_background_white_horizontal

Rachel Kobetz is Senior Vice President and Head of Design at Bank of America, where she leads the company's Experience Design organization, driving the end-to-end transformation of core product and service experiences and spearheading customer-centric culture change and innovation.

As an executive design leader with entrepreneurial energy, she guides with vision and drive new standards of excellence at scale through influence, leadership, and recognized expertise — raising the impact of Design as a strategic asset, driving customer-centric design thinking/innovation, influencing new ways of working, and promoting a high bar of craft and quality across the enterprise. 
 
Prior to joining BofA, Rachel was Head of Studio, New Product UX at Amazon's Human-Centered Design Group, where she led a team of designers, technologists, and researchers defining Amazon's next big thing. At Amazon,  worked across a spectrum of spaces blending hardware, software, services, and brand experiences.

Previously, Rachel was Senior Director of UX at Samsung’s Mobile Innovation Lab, where she led a multi-disciplinary group responsible for end-to-end experiences for flagship devices and early product/service concepts. There I helped lead the group evolution from incubation lab to advanced product org — championing UX excellence and delivering elegant consumer experiences that gained top-level visibility across the global organization.

Rachel's skillsets rely on an exceptional understanding of design, research, strategy, and branding — she sees Experience Design as the combination of these into one discipline. She’s passionate about the integration of user-centered innovation, technical insight, and systems thinking into a design-driven product development process, and sees this as the best way to create meaningful products that resonate with users and improve their lives.
 
 
 

©2020 Kobewan