Experience-led Transformation
Experience-led Transformation
Experience-led Transformation
Experience-led Transformation
Experience-led Transformation
Design leadership and operations, building world-class organizations that integrate human-centered design to drive product innovation and customer-centric culture.
Experience strategy and design across digital and physical. Design leadership and operations, building world-class organizations that integrate human-centered design to drive product and service innovation.
Experience strategy and design across digital and physical. Design leadership and operations, building world-class organizations that integrate human-centered design to drive product and service innovation.
Experience strategy and design across digital and physical. Design leadership and operations, building world-class organizations that integrate human-centered design to drive product and service innovation.
I thrive in highly complex, ambiguous environments, including Research and Development (R&D), innovation labs, and advanced product organizations. Industries that are ripe for disruption or pioneering to define what’s next. Using a combination of design thinking and business strategy when approaching challenges, I leverage emerging technology and experience design to define the future — and move Design into areas well beyond solving product problems.
As Head of Design at Bank of America, I lead the company’s Experience Design organization, driving the end-to-end transformation of core product and service experiences, and spearheading customer-centric culture change and innovation. An executive design leader with entrepreneurial energy, I guide with vision and drive new standards of excellence at scale through influence, leadership, and recognized expertise — raising the impact of Design as a strategic asset, defining new ways of working, and promoting a high bar of craft and quality across the enterprise.
Prior to joining BofA, I was Head of Studio, New Product UX at Amazon's Human-Centered Design Group, where I led a team of designers, technologists, and researchers defining Amazon's next big thing. At Amazon, I worked across a spectrum of spaces blending hardware, software, services, and brand experiences. Previously, I was Senior Director of UX at Samsung’s Mobile Innovation Lab, where I led a multi-disciplinary group responsible for end-to-end experiences for flagship devices and early product/service concepts. There I helped lead the team evolution from incubation lab to advanced product org — championing UX excellence and delivering elegant consumer experiences that gained top-level visibility across the global org and industry.
I’m passionate about the integration of user-centered innovation, technical insight, and systems thinking into a design-driven product development process and see this as the best way to create meaningful products that resonate with customers and improve their lives.
I thrive in highly complex, ambiguous environments, including Research and Development (R&D), innovation labs, and advanced product organizations. Industries that are ripe for disruption or pioneering to define what’s next. Using a combination of design thinking and business strategy when approaching challenges, I leverage emerging technology and experience design to define the future — and move Design into areas well beyond solving product problems.
As Head of Design at Bank of America, I lead the company’s Experience Design organization, driving the end-to-end transformation of core product and service experiences, and spearheading customer-centric culture change and innovation. An executive design leader with entrepreneurial energy, I guide with vision and drive new standards of excellence at scale through influence, leadership, and recognized expertise — raising the impact of Design as a strategic asset, driving customer-centric innovation, defining new ways of working, and promoting a high bar of craft and quality across the enterprise.
Prior to joining BofA, I was Head of Studio, New Product UX at Amazon's Human-Centered Design Group, where I led a team of designers, technologists, and researchers defining Amazon's next big thing. At Amazon, I worked across a spectrum of spaces blending hardware, software, services, and brand experiences. Previously, I was Senior Director of UX at Samsung’s Mobile Innovation Lab, where I led a multi-disciplinary group responsible for end-to-end experiences for flagship devices and early product/service concepts. There I helped lead the team evolution from incubation lab to advanced product org — championing UX excellence and delivering elegant consumer experiences that gained top-level visibility across the global org and industry.
I’m passionate about the integration of user-centered innovation, technical insight, and systems thinking into a design-driven product development process and see this as the best way to create meaningful products that resonate with customers and improve their lives.
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